At the age of 20, Frankie began his professional career as a graphic designer. With his natural artistic aptitude and eye for detail, graphic design came easily to him. At first he hired photographers to take photos for his design projects, but then he realized that he could at least take pictures as well as they did. In 2006, he drove to the local camera store and bought himself his first digital camera; a 6.3 MP Canon Rebel.
His education in photography began from analyzing pictures published inside his favorite magazines. He studied the picture’s highlights and shadows and would then recreate the light quality with his subjects in his studio. He absolutely fell in love with the art of strobe lighting. "I couldn't get enough of the craft and therefore strived to improve my photographic ability by teaching myself through workshops, books, blogs and reading interviews of those whose work I admired," said Frankie.
Today, he shoots out of his Los Angeles and Central California studios, but you can also catch him on-location throughout the United States shooting for a wide variety of clients that include several in the entertainment & advertising industries. Frankie’s photographic images are frequently used for print ads, magazine covers, corporate marketing, web-sites and social media marketing.